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What comes first? Branding or Marketing
What defines branding from marketing?
In reality, branding and marketing are two quite distinct things. And if you want your business to succeed, you must be aware of the differences between the two and know how to leverage each one to enhance it.
What precisely is branding, then? What is marketing? What distinguishes them, and how can you combine the two to create a fruitful, great business?
Let's start by discussing what marketing and branding are specifically before moving on to how they differ from one another.
The set of methods, processes, and tactics you employ to actively market your business, its goods, and services is known as marketing. Consider marketing as the steps you take to engage with clients and persuade them to purchase your goods or services.
On the other hand, branding is the marketing strategy of deliberately creating your brand. Branding is the process of expressing your company's identity. It's your purpose, your values, and what distinguishes you from others. It consists of your primary brand components, such as your logo, website, and brand style guidelines. If marketing brings in new customers to your business, branding is what keeps them coming back for years to come.
While branding actively shapes your brand and who you are, marketing is utilized to advertise your products or services. Both require strategies since they have different objectives and expected outcomes.
· While branding helps to hold a customer's attention, marketing draws it in.
· Marketing increases sales, whereas branding creates loyalty and awareness.
· Branding comes first, followed by marketing.
· While marketing tactics change, branding remains constant.
Therefore, see branding as a marathon and marketing as a sprint when it comes to sales.
Which came first, the chicken or the egg? is an old proverb. The question "which comes first—branding or marketing?" would perhaps be more appropriate if we were discussing the corporate version of that saying.
In the overall plan of developing your brand, branding is always prioritized over marketing. A brand that you haven't yet defined can't exactly be marketed.
Your branding must be a priority before you even consider creating a marketing plan. What kind of brand are you? What do you hope to contribute to the market? What core beliefs guide you? And maybe most significantly, how will you convey that to your target demographic?
It makes sense to start thinking about marketing once you have the answers to those questions. Because once your identity is established, you'll have a better knowledge of who you are, who your customers are, and the best ways to connect with them—and you'll be able to develop a marketing strategy that makes this happen.
Regardless of the stage of your business, you will constantly be striving to establish your brand's identity, influence how your audience perceives it, and develop stronger, more lasting bonds with your clients. You must develop your branding in conjunction with the development and evolution of your brand.
The bottom line is that marketing practices will change over time. However, branding lasts a lifetime.